As mothers of seven children between them and long-time practicing doulas, Mari Stutzman Smith and Tara Campbell Lussier, two Herndon High School alumnae, ultimately knew what was missing for families on the path of parenthood to feel supported and successful. It just took them a little time to work it through, leverage technology and build an on-demand platform where curated professionals and parents could interact.

Smith and Lussier helped more than 700 families through the childbirth experience as doulas. In the process, the pair realized there was a lack of tailored education and professional guidance for individuals on the parenting path in one place and easily accessible. "Doctor visits are very short, prenatally and postpartum, and don't often happen when a need arises," said Smith. For three years, the pair developed and created a product they called the "Discover" birth education course, according to Smith. Individuals and families could watch interviews with local professionals who addressed topics they knew best. An anesthesiologist spoke on epidurals and labor. An obstetrician-gynecologist gave qualified information on cesarean sections. "We identified the right individual, the right professional, for the right topic," she said. And with it, Smith and Lussier knew they were on the right path at what mattered most.

In 2019, Smith and Lussier co-founded and launched Arrow Birth, a Women-Owned Small Business certified by the federal government. “We’re now able to truly support and educate parents throughout pregnancy, birth and early parenthood… We just wish Arrow was around when we became parents ourselves over a decade ago," said Lussier. "What we offer families is really important, especially during the COVID-19 pandemic (with social distancing). We know with families that are moving through the parenting journey when they have support things go smoother,” said Smith.

Arrow also offers customized family benefit solutions for employers, providing a combination of education and consulting services according to Smith. If a family or individual is interested in engaging with Arrow, Smith said, they can go to the website and create a free account. From there, they can purchase the birth education course. Smith said when she and Lussier formed Arrow, they knew it needed to be so socially conscious. For every purchase on their website, Arrow makes a donation to Midwives for Haiti, a Virginia-based organization. "We are connected deeply with them and love to support and encourage the work they are doing," said Smith.